You’re the product being sold

Pokémon Go, the location-based augmented reality mobile game developed by Niantic and published by The Pokémon Company, was released earlier this month in the United States and Sunday in Canada. But from a privacy perspective, it’s not all fun and games.

Players capture, battle, and train Pokémon, who “appear” throughout the real world via smartphone GPS and camera capabilities. The game quickly became one of the most used smartphone apps, surpassing the previous record held by Candy Crush Saga. An optional companion Bluetooth wearable device, the Pokémon Go Plus, is planned for future release and will alert users when Pokémon are nearby.

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