Including ads in mobile apps poses privacy, security risks

3/19/12

Cybersecurity

Researchers have found that including ads in mobile applications (apps) poses privacy and security risks; in a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries, and that many of the apps included aggressive ad libraries that were enabled to download and run code from remote servers, which raises significant privacy and security concerns

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Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries — and 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers, which raises significant privacy and security concerns.
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